About Us​

Our passion lies in creating impactful and meaningful experiences that resonate with your audience and strengthen relationships. When you choose Bluebird, you partner with a team dedicated to delivering flawless, integrated solutions for all your destination travel and meeting needs. Let us help you make your next event a success with our unparalleled expertise and commitment to excellence.

Our Team

Heather Odendaal

CEO & Founder
Meet Heather Odendaal — an accomplished Canadian entrepreneur, brand builder, and event producer whose experience in corporate environments inspired her to create and co-found WNORTH, a global organization dedicated to the development of women mid-career on a trajectory towards senior executive leadership. What originally started as an annual conference in 2015, WNORTH now connects top female business leaders in corporate, public, and entrepreneurial sectors through The Members’ Club, which provides women with development opportunities, including workshops, leadership masterminds, events, and courses, as well as a 100% virtual forum of online content and more. Heather has worked on globally recognized events including the Whistler Film Festival, Crankworx Mountain Bike Festival, YPO’s Global Leadership Conference and the Vancouver 2010 Winter Olympics and worked with clients such as Coca-Cola, Smartwool and Icebreaker. In 2021, Heather was recognized in the Entrepreneurship & Innovation Category of the YWCA Women of Distinction Awards and named a top 50 Changemaker of 2022 by the Globe & Mail’s Report on Business Magazine. WNORTH was named Innovative Business of the Year 2021 at the Whistler Excellence Awards, and the WNORTH Virtual Conference was recognized by BizBash as one of the top 10 Most Innovative Meetings 2021. Odendaal is annually included in BizBash’s roundup of Canada’s Most Influential Event Pros, and her event work is consistently featured in a variety of top-tier publications, appears on leading podcasts and sits on the Forbes Business Council.

Jen Vagg

Project Manager
As a creative project manager with extensive experience across various industries, Jen is excited to join the Bluebird Team in early 2024. Jen oversees the production of dynamic events and destination management projects in the scenic Sea to Sky region, including client communication, budget planning and program curation. At WNORTH, she supports initiatives to bridge the gender power gap, organizing and marketing impactful events and programs that elevate women in leadership. Prior to Bluebird, Jen’s previous role on the Products Team at Kicking Horse Coffee honed her skills in market analysis, brand management and product innovation. Her 7 year tenure at Nicklaus North Golf Course in Whistler enriched her expertise in sales, marketing, and event management, producing over 750 corporate and group events. Jen is also an Associate Wedding Planner, partnering with the top planners in the Sea to Sky region. With a track record of enhancing brand presence, managing complex projects, and fostering strategic partnerships, Jen is committed to delivering exceptional results and creating memorable experiences, on budget and on track.

Liz Peacock

Event Manager
With an extensive background in the UK, Australian and Canadian art industry, Liz enjoyed 12 years working as Co-Director and Gallery Manager at Mountain Galleries at the Fairmont Chateau Whistler prior to joining the WNORTH and Bluebird Team in 2023. Her passion grew for networking and building relationships which is evident in the Whistler community. Liz excels in curating and designing virtual and in-person events, facilitating online forums, and effortlessly managing a Membership database of 1000+ active members. Liz supports a variety of Bluebird Projects and events including speaker management, partnerships, guest experience and event production for the annual WNORTH Conference. Liz maintains her connection to the arts through her additional role with ArtCloud, where she combines her passion for the art world with the dynamic realm of B2B SaaS. In this position, she collaborates with galleries worldwide, offering innovative business solutions that bridge the gap between the art industry and technology.

Mike Odendaal

Director, Finance
Mike is a seasoned events and hospitality professional who has designed and led several large-scale business and process improvement projects in the Hotels, Manufacturing, Non-Profit and Event Production industries. Mike supports Bluebird with leading Finance related projects and operations. Mike has worked for leading organizations such as Metrie, YPO, Canadian Cancer Society, Nita Lake Lodge and the City of Vancouver.

Carlee Cindric

Event Director
Carlee’s Whistler adventure began 17 years ago as a Staff and Recognition Event Coordinator at Whistler Blackcomb. From there she dove into event management and production working for W1, Inspired Group Events, Whistler Film Festival Society, Whistler Arts Council, LifeSport, Alpine Canada Alpin and VANOC. With these companies she played integral roles in some of the largest, most prolific events including the World Ski and Snowboard Festival, Whistler Film Festival, TELUS presents Whistler World Cup (Alpine Skiing) and the 2010 Winter Olympic & Paralympic Games, to name a few. Carlee has also spent several years in the marketing and communications world with Tourism Whistler and Origin Design & Communications lining her pockets with new tools and experiences. In 2014, she branched out and started her own successful wedding and event production company – Pocketful Productions. Carlee keeps busy with the annual WNORTH Conference, wedding planning, organizing various sporting events including the Whistler Half Marathon and Whistler Invictus Games, and volunteering with her local community.

Bronwyn Hill

Guest Travel Specialist
Bronwen believes that a trip starts when you start planning so work with you to make trip planning an exciting part of the experience. Prior to becoming a group travel specialist, Bronwen spent 10 years in the aviation industry, which gave her a unique insight into large group travel. To travel is to experience local cultures and communities – from the rice paddies in Vietnam, the Mona Lisa in Paris, the majestic waterfalls in New Zealand, to “where the pope lives” or the ancient ruins in Peru. Bronwen has worked with Bluebird to support our clients with all of their travel needs since 2017.

Ruth Barrow

Graphic Designer
Ruth is a graphic design professional living in Whistler BC. Ruth founded Whistler Creative in 2008 to provide local businesses and organizations creative solutions to communicate their message and brand. Over the past 8 years she has built a wide client and has become the go-to graphic designer for many companies within the Sea to Sky Corridor including Bluebird and WNORTH. Whistler Creative provides a range of expertise in brand identity, print collateral and website design.

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